Culture and Tourism Minister Mehmet Nuri Ersoy made an assessment of the impact of Turkish TV series abroad. Ersoy stated that the series serve a function of making viewers curious about Türkiye. The statement stands out for its reflection on the cultural and touristic dimensions of the international visibility of Turkish productions.
Turkish TV series have long been reaching audiences across a wide geography, particularly the Middle East, the Balkans and Latin America. The broadcasting of these productions abroad is seen as one of the channels contributing to the promotion of Türkiye. Minister Ersoy's remarks also point to the connection between this effect and tourism; it is emphasized that those who watch the series may feel a desire to see the country for themselves.
The Ministry of Culture and Tourism treats the international success of the TV series and film industry as an element in its promotional activities. Industry representatives also frequently state that overseas sales offer both economic and cultural contributions. Ersoy's statement shows that this approach is shared at the official level as well.
The overseas audience of Turkish TV series stands out as a factor that can influence perceptions of the country and interest in travel. The Minister's assessment reveals that these productions are considered not only as entertainment but also as a means of promotion.