Before Grand Theft Auto 6's November release, marketing efforts have begun to take over Miami's Kaseya Center. As part of the campaign, developer Rockstar Games and publisher Take-Two Interactive are fitting the stadium with giant GTA 6 letters. Once the letters are fully in place, they will spell out "Welcome to Vice City." This is a major undertaking that requires air support; a helicopter is continuously transporting the letters to the designated spot. Onlookers are filming the process and sharing clips online.
The advertising campaign is reported to be worth approximately $1 million to Miami-Dade County. The funds are planned to go toward developing a plot of land behind the stadium for community use. The deal was criticized by the county Sheriff's Office; Commissioner Bermudez suggested the funds instead be used to cover shortfalls in the legal department's budget.
Along with Miami-Dade Sheriff Rosie Cordero-Stutz, Bermudez also criticized GTA 6 for glorifying crime and the killing of police officers. Although these actions can be carried out in the game, its new Wanted and Honor systems will make police far smarter and more persistent than in previous games in the series, indicating that getting away with murder will be genuinely harder.
Rockstar Games has also officially announced Grand Theft Auto 6: The Album. It is a 34-song collection of original music from artists such as Keith Richards, Yung Lean and Morgan Wallen, and also includes several licensed tracks. Unlike the game, a physical version is available for pre-order and will be released the same day as GTA 6, on November 19.
In other GTA 6 news, it was confirmed that Milton from Office Space appears in the game, limited-edition GTA 6 DualSense controllers are selling out quickly, and unsurprisingly, many people plan to take time off work to play when the game launches.